Planera Install on Shopify

Campaigns

Campaigns are for collection changes that need timing. In Planera, a Campaign can be a Calendar Campaign or a Schedule.

Think about the work that usually happens around a sale, a launch, a seasonal moment, or a merchandising push. Smart collection conditions might need to be added, removed, or replaced for a while. A sort order might need to shift during a promo window, then go back later. A collection title might need a temporary suffix.

Campaigns are built for that kind of work. Instead of treating each change as a separate reminder, you can prepare the update in Planera and attach timing to it.

For a growing store, the value is not only convenience. Some merchandising ideas are simply hard to run by hand: overnight changes, recurring weekly updates, short promo windows, or different collection behavior at different hours of the day. Planera makes those patterns practical without asking a person to be available at every exact moment.

When to use Campaigns

Use Campaigns when a collection needs to change for a specific moment.

Good examples:

Campaigns are especially helpful when the timing matters. If a change should happen at a particular date, time, or repeating window, it probably belongs in a Campaign.

Why this matters

Merchandising changes often have a short shelf life. A sale collection should look different during the sale, not three days later. A launch collection should be ready when traffic arrives, not after someone remembers to update it.

Campaigns let you prepare that work ahead of time, then have Planera handle the timing. In practice, that can feel like getting more usable hours in the day: not because there is less merchandising to do, but because more of it can happen reliably outside the moments when a human is sitting at the keyboard.

How Campaigns work

A Campaign has two main parts: the collection change and the timing.

The collection change says what Planera should apply. That might be smart collection conditions, Hybrid rules, sort order, a more thoughtful product order generated by Advanced Sort, or title text.

The timing says when the change should happen. In Planera, the two public Campaign types are Calendar Campaign and Schedule:

Calendar Campaigns with an end date/time and Schedules with an end time are usually the ones where Planera restores the relevant collection state afterward. Start-only Calendar Campaigns are better understood as applying a change and leaving it in place.

Practical examples

The basic plan

  1. Pick the collection you want to update.
  2. Choose the change you want Planera to apply.
  3. Choose a Calendar Campaign for a dated event, or a Schedule for daily/weekday time windows.

What to expect

Planera tries to protect the collection state it changes. When a Calendar Campaign or Schedule has an end, Planera can capture the relevant original state and restore it afterward.

If two Campaigns target the same collection at overlapping times, Planera may show a warning. That warning is there to help you avoid confusing results. The safest overlap is a smaller Campaign fully contained inside a parent update, with both its start and end inside the parent Campaign's start and end date/time.

Five Schedule ideas

Use Schedules when the same collection should behave differently depending on time of day, day of week, customer intent, or selling rules.

After-work impulse buys

Show "desk escape" products from 5 PM to 10 PM every weekday.

Example products: snacks, candles, bath products, wine glasses, gaming accessories, cozy clothes.

Why it works: after work, shoppers are often in a different mood. They browse for comfort, entertainment, and small rewards.

Lunch-break deals

Push quick-purchase products to the top from 11 AM to 2 PM daily.

Example products: office snacks, ready meals, coffee gear, small gifts, low-price accessories.

Why it works: lunch breaks are a natural window for quick browsing and simple buying decisions.

Weekend party mode

From Friday 4 PM to Sunday evening, promote party, hosting, and going-out products.

Example products: cocktail mixers, outfits, makeup, speakers, disposable tableware, games.

Why it works: weekend shoppers often have different intent than weekday shoppers, so the same collection can shift into a more social, event-ready mode.

School-morning emergency collection

Show forgotten essentials from 6 AM to 9 AM on school days.

Example products: lunch boxes, uniforms, stationery, water bottles, socks, hair ties.

Why it works: parents often need practical items at very specific moments, and a timed collection can make those products easier to find.

Promote restricted products only during allowed windows, then automatically hide or demote them outside that time.

Example products: alcohol where allowed, age-sensitive offers, local delivery-only products, pickup-window items.

Why it works: some products should only be promoted during specific hours because of laws, delivery operations, or store policy.

Five Calendar Campaign ideas

Calendar Campaigns work best when shoppers already have a reason to buy: holidays, deadlines, seasonal moments, or cultural events. Planera can temporarily reshape the collection, then restore it when the moment passes.

Halloween last-minute costumes

Run a Campaign during the final week of October that pushes costumes, makeup, decorations, candy, and party items to the top.

Why it works: Halloween shopping often happens late, and people need quick, obvious choices.

Christmas gift panic mode

Run a Campaign from mid-December until the shipping cutoff that highlights ready-to-ship gifts.

Why it works: shoppers stop browsing nice ideas and start looking for gifts that can still arrive on time.

Black Friday early access

Run a Campaign a few days before Black Friday that promotes early-deal products or VIP picks.

Why it works: shoppers are already hunting before the official sale starts.

Valentine's Day gift rescue

Run a Campaign during the week before Valentine's Day that promotes gifts by relationship or price range.

Why it works: many shoppers need help choosing quickly, especially close to the date.

New Year reset collection

Run a Campaign from late December into early January that promotes fitness, planners, storage, wellness, skincare, learning, and productivity products.

Why it works: shoppers are in fresh-start mode and open to buying things that support new routines.

Image placeholder

Suggested image path: ./assets/campaign-editor-overview.png

Alt text: Campaign editor showing collection selection, timing, and update sections.

Capture or design idea: Use a product screenshot of the Campaign editor with the collection preview, timing controls, and update sections visible. Avoid test data that looks fake or messy.

Key details